Logos and websites have always been my favorite type of design projects-
they’re a problem needing a solution.
If you ended up in this particular corner of the web it's probably because you need some design work completed. Lucky for you that's my specialty. I really enjoy designing and I'm always ready for new challenging work. Check out the pages of my website and you’ll find select examples of past work, a bit about me and more; if you think my abilities can help you, contact me. It's that simple.
Modern Container
Project Description:
Modern Container is one part architectural beauty, one part responsible living and two parts cool. The company takes steel shipping containers and turns them into modern living spaces. My concept for the logo was to meld the shape of the container with the initials of the company name. I think the result is very natural looking and with the light weight font representing the name it softens what could have been a very industrial looking icon.
The Long Haul Photo is a group of wedding photographers and they wanted a logo to represent their company. I decided to incorporate a heart inside of the camera lens to represent the love they capture in each photo on a couple's wedding day. The type is a sans serif conveying a simplified and clean approach to photography. One color allows for the logo to be used for any application with ease.
Bio Rider Dressage
Project Description:
Talented dressage rider and entrepreneur the client has many ideas regarding fitness training of athletes wanting to take their horseback riding skills to the next level. She desired a respectable logo that embodied the energetic and intense fitness requirements coupled with the elegance and formality of the niche clientele. After several small revisions to the original concepts we arrived at the final identifying mark for a company that's going places in style.
I'm proud of this logo. The idea was there from the beginning but the execution took several attempts, with one round of revisions receiving the remark, "I like these but the fish all look dead." Using photos provided by the client I realized all the reference images were in fact, dead fish. So, I drew one from scratch using references from various photos for the different parts of the fish. Dr. Frankenstein would be proud of my assemblage. Adding the aggressive body positioning and stylized dorsal fin allowed the fish to come alive.
Jettison
Project Description:
Jettison is a company born in the wake of the recent economic turmoil in the United States. Allowing companies to stay afloat by utilizing Jettison and it's existing talent pool to offer supplemental staff and provide the client with an alternative to hiring extra employees. With the very nature of the name representing a disposal of unnecessary weight, I kept the letters clean and light, yet powerful enough to leave a lasting impression. The small angle in the upper right represents upward growth, positive direction and eludes to the arrow on a compass. The blue color denotes steadfastness and longevity.
Fuel Clothing is an action sports brand that was opening retail locations and needed a logo to designate them as seperate from the core brand, however still incorporate the existing feel of "the Biggest Little Company in America." I was asked to design the logo and worked closely with the owner to ensure we met deadlines and still developed a great product.
I've been doing projects for Walker Surfboards and the owner/shaper Mike Walker for almost a decade now. Developing the bulk of the logos used for the entire line up (15 or so ) which are specific to each model or type and are laminated into the resin of each surfboard. Considerations and restrictions were: one color keeps the cost down, because of the inherent bleeding of the ink details can be destroyed and the logo needs to visually convey the common theme of each type of surfboard. This is a collection of my favorites.
Opus Haircare Products
Project Description:
This is a logo produced for a company that during the product development process went through several name changes, thus never went to market under the OPUS moniker. Embodying clean organic products for hair styling and care I think the look and the colors work well in this logo so I decided to showcase it in this gallery.
The parent company SoCal Photos decided to create a new branch of their photographic services and since I designed their current logo, I was hired to create the logo for Camp Pendleton Race Pix. The company covered sporting events ranging from 5K races to tests of endurance such as Triathlons. They needed a logo which could be easily read while the athletes were running by.
Gotta Go Farms
Project Description:
Gotta Go Farms is a small group in North Florida specializing in poultry sales. Basicaly straight to the point with the rooster, however the words set in a stencil typeface elude to the fact that each of the client's chickens are very similar. In the way that a stencil allows for the same result to occur over and over. The distressing of the letters adds to the rustic appeal of the logo and was used because I remember driving down country roads and seeing street signs with bullet holes in them as a kid.
Ace Title Loan
Project Description:
The corporate logo for a company specializing in small loans and cash advances. With several locations and many avenues of advertising, the logo needed to be strong, one color and highly visible at various sizes of reproduction. The linear element below the text represents the quickness and efficiency of the company's services.
JnJ Visuals
Project Description:
JnJ Visuals is a commercial photography company from New York City. Offering a wide range of services they needed a logo which was versatile and modern. The "n" and "j" are arranged to simulate film going through a camera.
Sel Shapes Advertisement
Project Description:
Full page ad of aussie surfer Nick Wallace for Sel Shapes Australia, following the look of the S-Core by Salomon and sticking with the blue overlay. Big airs are this guys specialty so it seemed only fitting to use a picture of him boosting above the lip. Clean vs grunge was the look I was playing with in this ad. The spray reminded me of a jellyfish so I drew in Illustrator.
Quiksilver Ad Mock Up
Project Description:
I took this photo of Ry Craike the last time I was on the North Shore and wanted to do something with it. I mocked up an ad for Quiksilver to demonstrate my concept abilities, page layout and Photoshop techniques. Emulating Quik's photographic style of deep blues and bright whites.
Walker Surfboards Inlays
Project Description:
These are examples of graphics I created for Walker Surfboards. The image is printed directly onto the fiberglass cloth and then laminated onto the foam. This technology allows the shaper to offer reproduceable graphics on his surfboards; this exists with epoxy molded shapes but only recently has it been used by shapers offering custom surfboards.
After the successful website project with the Best Boy campaign I was asked to create the DVD inserts and disc graphics. Reutilizing several of the existing images from the site I made the layouts for all three movies of the series. Very intense project with tight deadlines, but isn't that always the case? No pun intended.
Working closely with members of the band to create a cohesive look for their primary release yielded an exciting album cover that resonates strongly with their demographic of 16-25 year old males. The composition of images used in the album cover art remained the bulk of initial advertisement efforts for the album such as flyers, online banners and is the identifying image on iTunes.
Artec Kool Roof Packaging
Project Description:
Working under the art direction of 9Myles I typeset the 15 various product packages and created icons representing the various tools needed to apply the product. Also developing the tear sheets and trifold brochures placed in Lowe's and Home Depot. An additional "How To" CD was made for sales reps to aid in explaining the process, I made the disc graphics.
Creating a strong brand image and creating traction in the minds of buyers brings reassurance and increased sales. With several major conventions both here in North America and abroad in Europe the sales staff at PHSMWA needed a staging point to present their products to aviation contractors and related companies. I incorporated large swooping designs to simulate the passing of jets and energize the display booth. Adhering to the brand's color palette allows for an easy impression of the brand.
Latex Grenade Flyer
Project Description:
Holding the CD release party on 9-11 was a bit risky but the poster was compelling and they had a large crowd turnout to celebrate. The poster echoed the CD album art and used typographical hierarchy to lead the viewer throught the critical information. Attention was paid to event sponsors and the hosting establishment equally.
SocalPhotos Brochure
Project Description:
Wanting to give back to the active military personel the owners of SocalPhotos decided to present a significant discount to enlisted men and women needing wedding photography. This rack card was placed on military bases in San Diego to advertise the promotion.
The owner wanted a card for himself when bidding jobs but needed to provide cards for his employees as well. Concerned with the cost of providing individual personalized cards for each employee the owner needed a solution that wouldn't break the bank. The answer was to print a "referred by" line to be included on the card eliminating concerns over employee change ups. Having the added bonus of a personalized interaction that must occur between the employee and any customers to whom they may present the card.
I was proud to work on this project. In celebration of the Thirty Year Anniversary of the Oscar Winning film, Director Ira Wohl decided to re-release the film to DVD. I developed engaging imagery to showcase the subject matter while breaking out of the "Wordpress look of a bunch of squares." SunRain Productions handled the coding. Effective communication allowed the project to be completed on schedule and within budget.
In order to "catch" more customers, the owner of a successful Guided Fishing Tour company, decided a face lift of his existing site was in order. In less than 2 months his Guided Tour bookings went from 5-6 a month, to 5-7 a week. I know he's great at fishing, but I'd like to think the website had just as much to do with his success.
Clean and focused on what the purpose of this site is- wedding photography. Featuring a gallery and youTube video this site needed to be easy to update but still remain "fun and hip." Special attention was paid to the hand drawn frames and little details that make this site an elegant little work horse.
Having a website which was more than ten years old, it was time for a change. "I want something new, up to date and something that shows as good as the trucks we're building," that's what I went off. A pretty intense site for a very intense sport. Off Road racing vehicles are rugged, tough and pretty much bad ass- I think the look and feel of the site does the product justice.
The existing site was tired and wanted to go to bed. I tucked it in and started coding a modern website for this hub of the corporate web presence. Using flash animations shows off the product while adding motion to the pages. Adherence to company branding standards allows the website to strengthen the brand's visibility and name recognition within the market.
We all want something, right? Some want fancy cars, fancy houses, well the owner of New Blend Pools & Spas wanted to jump start his business by boosting the number of accounts. Along with direct mailers and local advertising a new website fronted his business plan. With one more important puzzle piece in place, New Blend happily hired new employees to service the new customers.
Project Role:
Graphic Design
Site Layout
Wire Frames
Javascript
Testing/ Updating
HTML Coding
CSS Styles
PanamaHatties.net
Project Description:
Having an already established reputation as a business is one thing, but keeping things fresh in the minds of your customers is another. This is where I helped, by designing a website to deliver ever changing material such as photos, upcoming show dates and downloadable menus. This site is no longer online.
TheWalkerProject.com is the online face of custom surfboard manufacturer Walker Surfboards. The company needed to drive traffic to their new website and hired me to create various Adobe Flash animations for the online advertising campaign and several background elements for the corporate website including the header on the index page.
Pretty cool.
Project Role:
Graphic Design
Adobe Flash
HTML Coding
CashLinkTitlePawn.com
Project Description:
The corporate website for a multi location lender. The client wanted a website that was clean, to the point and easy to navigate. The bright colors of the business logo are used to accent the sections against the stark white of the page. Depth is achieved with the subtle drop shadow, although I rarely use drop shadows I think it works to focus the viewer's attention on the information.
A great product development company named Jettison had photographs included as part of an exhibition at the MOCA Pacific Design Center. These were the billings used to advertise their involvement and help garnish some awareness of the event. Wanting the postcard to be more about the company's ideals than the actual show, the concept of disgarding uneccessary items became the subject of visual debate. Many ideas and arrangements were developed before settling on this final imagery.
Roller Derby Poster
Project Description:
This poster is for a ficticious roller derby event called the Summer Smackdown which would be the first match between the Dixie Darlings and Molly's Maulers. This was an exercise in line work and typesetting. Sometimes it's relaxing to create for the fun of it, this was one such occasion.
Batman Ink
Project Description:
I'm a big fan of the new Dark Knight movie series and wanted some practice with Adobe Illustrator. Finding a reference sketch by Jim Lee, I digitally inked the piece and found it to be time well spent in front of the computer.
CareFusion Illustrations
Project Description:
This is one example of seven digital illustrations I created for the company. Used as reference cards during the placement of medical instruments and tools. So, if you're a physician saving lives thank you; but if it helps you to look over these drawings of a bladder and uterus while doing so- thank me. You're welcome.
Artec Kool Roof
Project Description:
Needing icons to represent the different tools used in the application of Artec's Kool Roof product I used reference photos provided by the company to recreate each item. The icons were originally printed on the product packaging and we used varied percentages of Pantone colors to produce the monchromatic color pallete to keep printing costs down.
2010 Christmas Card
Project Description:
This was my Christmas card for 2010. The idea came from this line of thinking: what is an object that makes me smile, snowmen are always smiling, what would it be like to be a depressed snowman at Christmas time? Awful, perfect, that's my card this year.
Skull Poison Concept
Project Description:
I am fascinated with the idea that everyone has a little evil in them, except me, I'm a saint. But we all heard our mothers tell us to stop watching R-Rated movies when we were kids, 'cause they "rot your brain." Well what if that lil' evil inside was fed the poison of horror movies, violence on TV, nightly news broadcasts and all the other corrupting visuals we are exposed to every day. Would it grow? Like the boy in the picture representing innocence, naively adding poison to his brain, tend to your garden.
SnowBoarding Jackets
Project Description:
Patterns for the upcoming 2011 Winter Season lineup of gear from Fuel Clothing, "3 Way" pattern of inside lining used on entire outerwear line. Made from a custom the "F" is turned as if on a cube, for some reason I was obsessed with Escher and his tesselations for about a week and a half and this is one of the results. Although bearing no resembance to any of Escher's work, the design is still versatile. Also creating the linear pattern for the outer shell, named the "Blur." Look for it soon.
Fuel Gloves
Project Description:
Same "3 Way" fabric pattern from the previous slide used in a different application as the top of racing gloves. I like to wear them on my hands and feel superior to anyone else on the track, that feeling is even more intense when I am riding alone.
Fuel Boardshorts v1
Project Description:
Boardshort design in varied color schemes with logo placement callouts. Die sublimation used to print directly on fabric. Created using Adobe Illustrator and Photoshop.
Fuel Boardshorts v2
Project Description:
Another set of boardies for Fuel Clothing in varied color schemes with logo placement callouts. Die sublimation used to print directly on fabric. Created using Adobe Illustrator and Photoshop. This time showing the initial pattern used for garment panels.
Fuel Clothing T-Shirt
Project Description:
A logo cut from paper held by green,fat hands. Need I describe anything more about this masterpiece?
Fuel Clothing T-Shirt
Project Description:
I like creating logos with volume. There's no way to measure how much soda I could pour into this logo, but if I had to guess I'd say at least a two liter.
the Walker Project T-Shirt
Project Description:
The electric planer is one of the tools required to shape the foam blanks used for surfboards and I incorporated the flame icon into the body of it to represent speed, like the flames from the tips of hot rods.
Papercutt was a hair-metal cover band from Saint Augustine, Florida. This is an illustration drawn from a photo taken at one of their shows. Oozing sex appeal I decided to place the "C" over the band member's, um, member.
A collaboration with Jettison, the graphics for several snowshoes were created and color pallettes were chosen for the 2011 line, available at retailers such as REI and Costco. Here is one preliminary version (above) and the final product (below).
